Not all websites are perfect, but website users demand
nothing but perfection. As a user, there are many things wrong with websites;
this can cause frustration and even result in avoiding particular websites
altogether. As an owner of an eCommerce website, there are several grave errors of which you might be guilty.
1. Slow website
This is something that frustrates online customers to no end.
It is important to make sure that you keep a close watch on the loading speed
of your website. Issues with your hosting, certain elements on your website and
third party plugins can cause your website to slow down. Therefore, it is
extremely important that you pay close attention to what you add to your
website as page speed has a massive effect on your sales.
2. Incompatibility with certain browsers
A website, especially an eCommerce website, has to be built in such a way that it is visible
on any web browser. There is no way to predict what browser your users may choose
to visit your website on, so make sure to check that your site is compatible
with all browsers and correct any errors as early on as possible.
3. Complicated credit card entry systems
Credit card entry fields are particularly frustrating when they
disappear and your page refreshes due to a missed answer. The last thing a
customer would want to do is to enter their details all over again. In
addition, it is also important to make sure that you don't tamper with the
order of the form's fields. If the standard sequence is altered, people may
make mistakes and therefore, it is advisable to stick to industry standards.
4. Broken links and dead-ends
Let's say that you have removed a product from your listings
but did not remove the internal links on the page. This results in the dreaded
404 errors that can be both frustrating for users and disliked by search
engines. In the case of removed products, it's best to remove the internal
links and to continue to keep the page with a notice about how the product is
no longer listed on your website. In addition, images that don't open can also
cause serious damage. Make sure to test out your website on various devices and
browsers to ensure that the images are working on all of them.
5. Hidden charges
