Back in the 1990’s when websites were just becoming popular, there wasn’t a lot of creativity involved with web design. Any at all for that matter. Websites back then were called static html’s. These were highly organised layouts hand coded by specialists that understood the complexities of this new technology. Not anybody could do this. Therefore, the website wasn’t updated on a regular basis and had a fixed layout and information system.
Fast forward to present day. Everything has changed about the internet. Its the most accessible tool available to mankind. Anybody can be a website designer or anything they wish to be. But are we really taking advantage of this fact? Web space has developed to a point were there are thousands and millions of websites available for your viewing pleasure. Sites that contain information, sites with breathtaking photography/illustrations, social media sites and sites that cater only for various businesses/companies.
It seems that quantity gives way to poor quality. This has become the case with web development. Companies haven’t yet realised that everybody else is doing the same thing they are. Every company is paying top dollar and buying ready made web templates and adding random text containing information that isn’t eye catching and simple enough for the viewer to understand.
Yes, it may be easier than hiring a web designer and learning how to update your site from time to time. But is it worth losing potential customers over? Come out of the box for a little while. Ask yourself, what would interest the customer? What makes the customer want to stay on one particular website and look through the entire thing? How can you convey a message? And how do you go about making your site popular?
Being a website designer is one of the most creative of professions. So why not take advantage of this? People gobble up simple but unique and extraordinary things faster than gossip these days. Therefore being different is the new in thing to do. And there are so many ways of doing that. Find a simple message that your company embodies (slogan) and promote it in on your website. Cut down the information contained on your website because sometimes it can be too technical for a potential customer.
Often times a customer clicks on your url and is bombarded with a slew of information that can’t be processed fast enough. Pick out the really important details and word it in a clear and simple method. The only thing you, as the company, should worry about is to make sure the website designer/s you hire doesn't get too carried away. Make sure the layout is as simple and interesting as possible. Use current information. Check that the ‘call to action’ button is on the homepage in an eye-catching position and organise a lot of SEO work.
The layout and content is going to be what makes the viewer decide whether to stay or move on. Make it interesting enough that they stay and read through what you can offer them. Tell them why your company is the one for them. Feed them information on what your job is about and how you go about doing it. Help them understand you. And make regular updates to your website. Making your website popular depends on how well you get your SEO work done.
SEO stands for Search Engine Optimisation. All search engines (Yahoo, Google, Bing) have this system in place. It is a system that ranks a website on search results depending on certain keywords. Imagine you type in ‘web design Auckland’ to a google search engine. Google will then show you a list of websites that have been ranked on how many times the website has input these keywords.
Another way of getting your company ‘out there’ is the use of Adwords. Adwords is marketing tool that was created by google. Google advertises your product/company on its site and affiliate sites depending on the amount of keywords you use in that advertisement. This is called a sponsored link and runs on a ‘pay per click’ routine.
Keep in mind that your web site is like a twenty four hour pass into your company. A customer can really evaluate whether you product is worth the money or not even worth the time. Make sure that you use wording and layouts that are eye catching and easy to understand and communicate your product and mission indisputably.
Fast forward to present day. Everything has changed about the internet. Its the most accessible tool available to mankind. Anybody can be a website designer or anything they wish to be. But are we really taking advantage of this fact? Web space has developed to a point were there are thousands and millions of websites available for your viewing pleasure. Sites that contain information, sites with breathtaking photography/illustrations, social media sites and sites that cater only for various businesses/companies.
It seems that quantity gives way to poor quality. This has become the case with web development. Companies haven’t yet realised that everybody else is doing the same thing they are. Every company is paying top dollar and buying ready made web templates and adding random text containing information that isn’t eye catching and simple enough for the viewer to understand.
Yes, it may be easier than hiring a web designer and learning how to update your site from time to time. But is it worth losing potential customers over? Come out of the box for a little while. Ask yourself, what would interest the customer? What makes the customer want to stay on one particular website and look through the entire thing? How can you convey a message? And how do you go about making your site popular?
Being a website designer is one of the most creative of professions. So why not take advantage of this? People gobble up simple but unique and extraordinary things faster than gossip these days. Therefore being different is the new in thing to do. And there are so many ways of doing that. Find a simple message that your company embodies (slogan) and promote it in on your website. Cut down the information contained on your website because sometimes it can be too technical for a potential customer.
Often times a customer clicks on your url and is bombarded with a slew of information that can’t be processed fast enough. Pick out the really important details and word it in a clear and simple method. The only thing you, as the company, should worry about is to make sure the website designer/s you hire doesn't get too carried away. Make sure the layout is as simple and interesting as possible. Use current information. Check that the ‘call to action’ button is on the homepage in an eye-catching position and organise a lot of SEO work.
The layout and content is going to be what makes the viewer decide whether to stay or move on. Make it interesting enough that they stay and read through what you can offer them. Tell them why your company is the one for them. Feed them information on what your job is about and how you go about doing it. Help them understand you. And make regular updates to your website. Making your website popular depends on how well you get your SEO work done.
SEO stands for Search Engine Optimisation. All search engines (Yahoo, Google, Bing) have this system in place. It is a system that ranks a website on search results depending on certain keywords. Imagine you type in ‘web design Auckland’ to a google search engine. Google will then show you a list of websites that have been ranked on how many times the website has input these keywords.
Another way of getting your company ‘out there’ is the use of Adwords. Adwords is marketing tool that was created by google. Google advertises your product/company on its site and affiliate sites depending on the amount of keywords you use in that advertisement. This is called a sponsored link and runs on a ‘pay per click’ routine.
Keep in mind that your web site is like a twenty four hour pass into your company. A customer can really evaluate whether you product is worth the money or not even worth the time. Make sure that you use wording and layouts that are eye catching and easy to understand and communicate your product and mission indisputably.
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