While there is no doubt that SMS marketing is
one of the simplest, fastest and easiest tools to get messages across to
various target audiences, it is also essential to know how to write one that
will definitely get read. While the SMS marketing apps ensure that your message
gets delivered, it is your skill that ensures the message is read.
Keep it Short
To begin, it’s essential to remember the core
of what an SMS is all about – it’s a SHORT message, a concise & quick read
unlike an email that has more comprehensive information. This means with an
SMS, there is no room for unnecessary fluff. You have time and room to get ONE
message across. Be simple, short & precise – you only have 160
characters.
Make it Personal
The next thing to take note of – the words you
use. If you want your text to be read, you need to ensure that you don’t sound like a marketing text. Avoid
the obvious words like AMAZING or FREE that automatically tell the reader you
are trying to sell them something. Don’t sound promotional, instead sound
personal.
Avoid Texting Language
To ensure that your message is professional
while being personal it’s essential to never use texting abbreviations such as
CLD, WLD, U etc., unless you are specifically addressing an early or pre-teen
audience. If you don’t adhere to this rule, chances are your audience will be
irritated and confused, losing the entire purpose of the text message in the
first place.
Add Some Value
If your text is not coming in from a friend,
loved one or business associate and you still want your text message to be
read, you need to ensure that each text has some level of value addition. The best option is to ask for an immediate
call to action –let them know what you want them to do and what they will
ultimately get out of it.
Do It Now
Text message marketing works best if you are
letting your readers know about something happening immediately – whether it is
a sale in your store near them or a call back to win an instant prize. Keeping
this real-time-reaction element to your texts will ensure action instead of
being read and deleted.
Texting is personal, immediate and on-the-go,
so try and fit all these basic principles into your next text marketing
campaign and for very different results in no time.
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