We all know it. E-mail marketing is here to stay. It’s fast, cost effective and lets you reach your customers within a few seconds. What’s not to like about it? I almost forgot, how about the high revenues, increased brand awareness and a high customer base.
So you brainstorm, think collectively and come up with an awesome campaign that will most definitely work on e-mail advertising. What’s the next step? Get your message across!
As with anything though, there are a few do’s and don’t’s you must adhere to when it comes to e-mail marketing. Failure to do so might result in your company reputation being damaged, a loss of revenue, fines and even jail terms. So how can one advertise in a legal and ethical manner you might ask? Keep reading.
The simple stuff
Do not use deceptive headlines. Headlines are the first thing a customer notices and if he/she opens up an e-mail based on a misleading headline that doesn’t relate to the content of the message the chances of them marking your e-mails as spam are higher. Instead, why not try using a subject that is accurate to the content of your e-mail?
So you brainstorm, think collectively and come up with an awesome campaign that will most definitely work on e-mail advertising. What’s the next step? Get your message across!
As with anything though, there are a few do’s and don’t’s you must adhere to when it comes to e-mail marketing. Failure to do so might result in your company reputation being damaged, a loss of revenue, fines and even jail terms. So how can one advertise in a legal and ethical manner you might ask? Keep reading.
The simple stuff
Do not use deceptive headlines. Headlines are the first thing a customer notices and if he/she opens up an e-mail based on a misleading headline that doesn’t relate to the content of the message the chances of them marking your e-mails as spam are higher. Instead, why not try using a subject that is accurate to the content of your e-mail?
Do not send sexual content in any of your e-mail adverts. This is a big NO.
E-mail advertising is favored by customers because they have the option of unsubscribing if they wish to. Please ensure that you don’t send out email content to the customers who have opted to unsubscribe from your mailing list.
E-mail advertising is favored by customers because they have the option of unsubscribing if they wish to. Please ensure that you don’t send out email content to the customers who have opted to unsubscribe from your mailing list.
The serious stuff
When it comes to e-mail marketing it is quite important to ensure that you get the consent of your customer or client. The three types of consent include explicit content, deemed consent and inferred consent. Research on what each type of consent represents before you begin your e-mail campaign.
Once you get the consent of your customer, you are good to go. Just remember to adhere to the rest of the rules and regulations of e-mail marketing and voila! You have an effective and efficient e-mail campaign.
When it comes to e-mail marketing it is quite important to ensure that you get the consent of your customer or client. The three types of consent include explicit content, deemed consent and inferred consent. Research on what each type of consent represents before you begin your e-mail campaign.
Once you get the consent of your customer, you are good to go. Just remember to adhere to the rest of the rules and regulations of e-mail marketing and voila! You have an effective and efficient e-mail campaign.
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