With new and innovative mediums of advertising taking over the world, one advertising tool stands out as one of the most effective and efficient ways to get your message across. Text Marketing. It’s affordable, time saving and anyone can do it!
The only catch? You have to do it the RIGHT way! Over time, Text Marketing campaigns that have been conducted in an appropriate manner have resulted in high revenues, higher brand recognition and customer base. So keep reading for the do’s and don’ts of text marketing.
Get their consent
This is one of the most important things when it comes to text marketing. You must ensure that you have the consent of your customer before you send adverts to them.
Give your customers a way out
We all receive text messages advertising promotions, discounts offers etc. that interest us, but what if it didn’t? This is where the unsubscribe option comes to play. You MUST give your customers an easy opt out option so that they aren’t forced to receive messages they don’t want.
Tell them who you are
Make sure you include the complete return address for your company so that your customers know who you are.
Respect them
You know that company that keeps constantly texting you? Don’t be that guy. Make sure you don’t send out text messages too frequently as this will annoy your customers. Also remember to keep your messages short and concise and refrain from using lengthy paragraphs
Have a good Reason
Customers are most likely to react positively to text marketing messages if the message content contains a personal message or a practical benefit.
So there you have it. Seems simple enough right?
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